Foodics:Elevating Restaurant Operations Across MENA
As the leading restaurant operations and payment tech provider in the MENA region, Foodics powers over 30,000 restaurants with an all-in-one software ecosystem. During my tenure as Creative Art Director, I spearheaded creative initiatives across diverse markets, including Saudi Arabia, UAE, Jordan, Egypt, Morocco, and Kuwait. I brought Foodics’ mission to enable restaurants to thrive with seamless operations and financial success—to life through impactful and innovative creative projects.
Creative Direction:
Led the development of comprehensive creative strategies tailored to resonate with varied regional markets.
Directed cross-functional teams to align creative vision with Foodics' brand identity and strategic goals.
Campaign Executions
Conceptualized and managed integrated campaigns to enhance brand awareness and support product launches, reaching thousands of restaurant operators.
Ensured campaigns were adapted to the nuances of each market, maintaining a cohesive brand message while respecting cultural and regional differences.
Social Media Content
& Creative:
Developed engaging social media content and visuals to amplify brand storytelling, highlight product features, and connect with Foodics' audience.
Oversaw multimedia content creation, from video scripts and storyboards to final production, resulting in high engagement and brand recall.
Product Launches
Directed the creative execution of product launch campaigns, including digital ads, social media pushes, and launch events. Coordinated to create launch strategies that resonated with target audiences and maximized market impact.
Print Jobs & Installation Design
Designed print materials, including brochures, posters, and marketing collateral, ensuring alignment with brand guidelines and high production quality. Led the creative vision for in-store installations and experiential marketing setups to enhance brand presence in key locations.
Website UX & UI Design:
Enhanced the user experience and interface design, ensuring a seamless, user-friendly experience that aligned with modern design standards and customer needs.
